Hobonichi 2027 Launch Party | Tuesday 1 September at Minimaru Clayton

The Hobonichi Techo 2027 range lands at Minimaru on Tuesday 1 September, and we are marking it with an evening in Clayton. New techo and covers, hands-on stationery activities, launch gifts, and a shop full of people who take their notebooks seriously.

Date: Tuesday 1 September 2026
Launch: 12pm, in store and online
Party: 6pm to 9pm
Where: MINIMARU Clayton, 349 Clayton Road, Clayton VIC 3168

Browse the Hobonichi 2027 range

The day

What happens on 1 September

From opening

10% off selected stationery

In store from opening until 9pm. Excludes Hobonichi and TRAVELER'S COMPANY products. Valid 1 September only.

12pm

Hobonichi 2027 launches

The new range goes live in store and online at the same time.

5pm

Clayton closes

We shut the doors for a couple of hours to set up for the evening.

6pm to 9pm

Launch party

Doors open again for the evening at MINIMARU Clayton.

On the night

Stick, stamp, scrap and customise

Drop in across the evening and make your new techo a little more yours. Everything is set up to be picked up and put down, so come for ten minutes or stay for three hours.

Wappen customisation

Add embroidered patches to your cover.
BYO junk journaling station

Bring your own bits and pieces - tickets, offcuts, wrapping, tape - and a table to spread out on.
MINIMARU stamp station

Exclusive stamps you will only find at the launch.

For ticket holders

Three free stickers, food from Chayo next door, and a complimentary drink for the first 30 guests. Drinks are also available to purchase throughout the evening.

Launch gifts

Something to take home

Gifts run alongside the launch for anyone shopping the Hobonichi range.

Any Hobonichi purchase

Choose one MINIMARU Techo Clip, in blue or pink.
Spend $200 or more on Hobonichi

Choose one Techo Clip, plus a MINIMARU Techo Shoulder Bag in dark grey, baby blue or off-white.

Techo Clips are available with in-store purchases and Click & Collect orders only. One clip per customer. While stocks last.

Before you come