Imabari Towels

Imabari towels are not only popular in Japan but have also gained international acclaim for their quality and luxurious feel, making them a sought-after items for everyday use and as gifts. 

Why Choose Imabari Towels?

• Exceptional Softness with Imabari's Soft Water: The secret behind the unmatched softness of Imabari towels lies in the region's naturally soft water. This iron-free water protects the integrity of the cotton fibres, ensuring each towel remains luxuriously smooth and highly absorbent without the need for chemical additives.

• Artisan Craftsmanship: Each Imabari towel is a product of generations of expertise, woven with both time-honoured traditional techniques and cutting-edge technology. This perfect blend results in towels that are not only beautiful but are also of superior quality and durability.

• Guaranteed Quality: Imabari's rigorous quality standards are its hallmark. To be branded with the coveted Imabari certification, each towel must pass stringent tests, including the famous "5-second sink" absorbency test, and checks for color fastness and overall feel.

• Versatile Collection: Our Imabari towel collection spans a variety of products, from plush bath towels and soft face towels to hand towels and unique towel kimonos. Available in a myriad of colours and patterns, our towels add a touch of elegance and sophistication to any bathroom decor.