[{"id":414850482415,"handle":"all-exclusions-apply","title":"All exclusions apply","updated_at":"2024-08-03T21:55:42+10:00","body_html":"","published_at":"2023-12-12T13:33:19+11:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"not_contains","condition":"Zojirushi"},{"column":"vendor","relation":"not_contains","condition":"Tiger"},{"column":"vendor","relation":"not_contains","condition":"Okunoto"},{"column":"type","relation":"not_contains","condition":"Rice Cookers"}],"published_scope":"global"},{"id":244390133940,"handle":"knives","title":"Japanese Knives, Scissors \u0026 Accessories","updated_at":"2024-08-03T14:03:50+10:00","body_html":"\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-mce-fragment=\"1\"\u003eWe are proud to stock renowned brands including Seki Magoroku, offering you an array of superior kitchen tools designed for the discerning chef and home cook alike.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp\u003eIn Japanese cuisine, the variety of knives used is tailored to specific tasks, reflecting a refined culinary tradition. Here's an overview of the differences between various types of Japanese knives:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eChef Knife (Gyuto)\u003c\/strong\u003e: Similar to Western chef's knives, the gyuto is a versatile kitchen knife that can perform a wide range of tasks. It typically has a longer blade ranging from 210mm to 360mm, allowing for efficient slicing, dicing, and chopping. The blade is thinner and sharper than many Western chef’s knives, designed for precise cuts.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSantoku\u003c\/strong\u003e: This knife’s name means \"three virtues\" or \"three uses,\" highlighting its proficiency in slicing, dicing, and mincing. Santoku knives usually have a blade length of 130mm to 180mm. The blade has a flatter edge and a sheepsfoot blade that curves in an angle approaching 60 degrees at the point, which is suited for a downward chopping motion rather than rocking.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003ePetty Knife\u003c\/strong\u003e: This is a smaller utility knife typically used for precise tasks like peeling, shaping, and slicing small fruits and vegetables. Blade lengths range from 120mm to 180mm. It's akin to a smaller version of the chef knife and is perfect for tasks that require more control.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUtility Knife\u003c\/strong\u003e: In Japanese knife terms, this often refers to a knife larger than a petty but smaller than a chef’s knife. It is versatile for medium-sized tasks and can handle jobs too small for a chef's knife and too big for a petty knife.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNakiri\u003c\/strong\u003e: This knife is designed specifically for cutting vegetables. It features a straight blade perfect for cutting all the way to the cutting board without the need for pulling or pushing. The nakiri has a double bevel edge and is usually about 165mm in length, making it excellent for precise vegetable work with its straight, thin blade.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSashimi Knife (Yanagiba)\u003c\/strong\u003e: This is a long, slender knife designed specifically for slicing raw fish and seafood for sashimi and sushi. The blade typically ranges from 210mm to 360mm, allowing for a pull-cutting motion which helps in getting clean, precise cuts without applying pressure on the fish, ensuring perfect texture and presentation.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2021-02-15T14:13:06+11:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Knives"},{"column":"type","relation":"equals","condition":"Knife Accessories"},{"column":"type","relation":"equals","condition":"Scissors"}],"published_scope":"global","image":{"created_at":"2024-03-07T18:55:44+11:00","alt":null,"width":1300,"height":500,"src":"\/\/minimaru.com\/cdn\/shop\/collections\/Website_Collection_Banners_1300x500_-6.jpg?v=1709798145"}},{"id":409757286639,"handle":"kai","title":"Kai","updated_at":"2024-08-03T13:05:00+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2\u003eKaijirushi, commonly known as Kai, is a renowned Japanese company known for its high-quality cutlery and beauty care products. Founded in Seki City, Gifu Prefecture in 1908, Kai has built a reputation for producing blades that blend traditional Japanese craftsmanship with modern technology.\u003c\/h2\u003e\n\u003cp\u003eKai's product range extends beyond kitchen knives to include personal care products such as razors and grooming scissors, as well as kitchenware, housewares and professional beauty instruments. Their kitchen knives, particularly from lines like Shun and Seki Magoroku, are celebrated globally for their durability, precision, and artisanal quality. These knives often feature distinctive layered steel and ergonomic handles.\u003c\/p\u003e","published_at":"2023-10-04T16:33:01+11:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Kai"}],"published_scope":"global","image":{"created_at":"2024-04-22T15:26:10+10:00","alt":null,"width":1300,"height":500,"src":"\/\/minimaru.com\/cdn\/shop\/collections\/kai_knives.jpg?v=1713763571"}},{"id":266319036596,"handle":"kitchen","title":"Kitchen","updated_at":"2024-08-03T21:55:39+10:00","body_html":"\u003cp\u003eDiscover thousands of high quality unique Japanese kitchenware from Japanese donabe clay pots, Japanese BBQ Hibachi Grills to woks or Japanese tea sets and much more! \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFrom well-known brands to handcrafted items, our collection offers a piece of Japanese quality for every kitchen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAt Minimaru, we've carefully curated a collection of Japanese kitchenware that includes traditional Japanese crafts with popular modern products commonly found in Japanese households.\u003c\/p\u003e\n\u003cp\u003eJapanese kitchenware is popular and highly regarded for its exceptional quality:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCraftsmanship and Tradition:\u003c\/strong\u003e Rooted in centuries-old artisanal traditions, Japanese kitchenware reflects meticulous craftsmanship and attention to detail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInnovative Design:\u003c\/strong\u003e Japanese kitchenware blends form and function with innovative designs that prioritise usability and aesthetics. Typically you'll find Japanese kitchenware lighter and easier to use than western counterparts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuperior Materials:\u003c\/strong\u003e High-quality materials like carbon steel, stainless steel, and premium ceramics ensure durability and performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecision and Performance:\u003c\/strong\u003e Products such as knives and cookware are engineered for precision, providing exceptional sharpness, heat distribution, and control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFunctional Aesthetics:\u003c\/strong\u003e Clean lines and minimalist designs align with the Japanese philosophy of simplicity and practicality, adding elegance to any kitchen.\u003c\/p\u003e\n\u003cp\u003eYou'll find everything from delicate ceramic dishware, exquisitely hand-crafted knives, traditional cast iron teapots, to state-of-the-art kitchen appliances. Whether you're looking for the elegance of artisanal handcrafted pieces or the seamless efficiency of modern Japanese technology, we have something to suit your style and elevate your culinary experience.\u003c\/p\u003e\n\u003cp\u003eFrom the everyday cook to the professional chef, our collection offers products that are durable, high quality and easy to use.\u003c\/p\u003e","published_at":"2021-05-03T18:39:18+10:00","sort_order":"manual","template_suffix":"mm-kitchen","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Woks"},{"column":"type","relation":"equals","condition":"Frypans"},{"column":"type","relation":"equals","condition":"Pots"},{"column":"type","relation":"equals","condition":"Saucepans"},{"column":"type","relation":"equals","condition":"Steamers"},{"column":"type","relation":"equals","condition":"Claypots"},{"column":"type","relation":"equals","condition":"Hibachi"},{"column":"type","relation":"equals","condition":"Grills"},{"column":"type","relation":"equals","condition":"BBQ Accessories"},{"column":"type","relation":"equals","condition":"Tempura Pots"},{"column":"type","relation":"equals","condition":"Rice Cookers"},{"column":"type","relation":"equals","condition":"Specialty Cookware"},{"column":"type","relation":"equals","condition":"Knives"},{"column":"type","relation":"equals","condition":"Knife Accessories"},{"column":"type","relation":"equals","condition":"Kitchen Scissors"},{"column":"type","relation":"equals","condition":"Chopping Boards"},{"column":"type","relation":"equals","condition":"Strainers"},{"column":"type","relation":"equals","condition":"Colanders"},{"column":"type","relation":"equals","condition":"Salad Spinners"},{"column":"type","relation":"equals","condition":"Graters"},{"column":"type","relation":"equals","condition":"Slicers"},{"column":"type","relation":"equals","condition":"Graters"},{"column":"type","relation":"equals","condition":"Measuring Tools"},{"column":"type","relation":"equals","condition":"Kitchen tools"},{"column":"type","relation":"equals","condition":"Lids"},{"column":"type","relation":"equals","condition":"Trivets"},{"column":"type","relation":"equals","condition":"Spatula"},{"column":"type","relation":"equals","condition":"Turners"},{"column":"type","relation":"equals","condition":"Cooking Spoons"},{"column":"type","relation":"equals","condition":"Ladles"},{"column":"type","relation":"equals","condition":"Cooking Chopsticks"},{"column":"type","relation":"equals","condition":"Tongs"},{"column":"type","relation":"equals","condition":"Rice Cooking Accessories"},{"column":"type","relation":"equals","condition":"Whisks"},{"column":"type","relation":"equals","condition":"Dish racks"},{"column":"type","relation":"equals","condition":"Benchtop Organisation"},{"column":"type","relation":"equals","condition":"Condiment Holders"},{"column":"type","relation":"equals","condition":"Peelers"},{"column":"type","relation":"equals","condition":"Food Storage"},{"column":"type","relation":"equals","condition":"Pantry Organisation"},{"column":"type","relation":"equals","condition":"Refrigerator Storage"},{"column":"type","relation":"equals","condition":"Rice Storage Containers"},{"column":"type","relation":"equals","condition":"Mitts"},{"column":"type","relation":"equals","condition":"Baking Pans"},{"column":"type","relation":"equals","condition":"Baking accessories"},{"column":"type","relation":"equals","condition":"Brushes"},{"column":"type","relation":"equals","condition":"Mixing Bowls"}],"published_scope":"global"},{"id":266318545076,"handle":"kitchenware","title":"Kitchenware","updated_at":"2024-08-03T16:56:17+10:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eExplore our curated collection of Japanese Kitchenware which includes traditional and modern pieces like utensils, knives and tools, \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eperfect for daily use and special occasions to bring a touch of Japan to your kitchen.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-05-03T18:29:59+10:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Utensils"},{"column":"tag","relation":"equals","condition":"Knives \/ Chopping boards"},{"column":"tag","relation":"equals","condition":"Colanders"},{"column":"tag","relation":"equals","condition":"Dish racks"},{"column":"tag","relation":"equals","condition":"Kitchen tools"},{"column":"tag","relation":"equals","condition":"Jugs"},{"column":"tag","relation":"equals","condition":"Condiment Holders"},{"column":"type","relation":"equals","condition":"Knives"},{"column":"type","relation":"equals","condition":"Knife Accessories"},{"column":"type","relation":"equals","condition":"Kitchen Scissors"},{"column":"type","relation":"equals","condition":"Chopping Boards"},{"column":"type","relation":"equals","condition":"Strainers"},{"column":"type","relation":"equals","condition":"Colanders"},{"column":"type","relation":"equals","condition":"Salad Spinners"},{"column":"type","relation":"equals","condition":"Graters"},{"column":"type","relation":"equals","condition":"Peelers"},{"column":"type","relation":"equals","condition":"Slicers"},{"column":"type","relation":"equals","condition":"Measuring Tools"},{"column":"type","relation":"equals","condition":"Kitchen tools"},{"column":"type","relation":"equals","condition":"Lids"},{"column":"type","relation":"equals","condition":"Trivets"}],"published_scope":"global"},{"id":409651577071,"handle":"low-stock","updated_at":"2024-08-03T20:37:09+10:00","published_at":"2023-09-21T14:00:33+10:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Low stock","body_html":"Get your hands on our premium Japanese homeware before they're gone! This collection features items that are low in stock"},{"id":266067345588,"handle":"seki-magoroku","title":"SEKI MAGOROKU","updated_at":"2024-08-03T12:07:44+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eDive into the realm of culinary perfection with Seki Magoroku knives. Revered for centuries in Japan, these knives are not just tools, but a testament to a legacy of unparalleled craftsmanship. \u003cmeta charset=\"utf-8\"\u003eCrafted using traditional techniques, they offer an edge that stands the test of time. When you hold a Seki Magoroku, you hold a piece of history.\u003c\/span\u003e","published_at":"2021-04-29T18:55:43+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Kai"},{"column":"title","relation":"contains","condition":"seki"}],"published_scope":"global"}]